Rocawear+2

Rocawear is a urban clothing label created in 1999 by Damon Dush, Kareem "Biggs" Burke and Jay-Z, heads of the hip hop label Roc-a-Fella Records.

Rocawear has clothing lines and accessories for men, women, and children. Its main funders currently are Mareed Clothing Line. The line was taken over by Jay-Z in early 2006 because of a falling out with cofounder Damon Dush. The creative director behind Rocawear is George Robles. Larry Johnson, of the Kansas City Chiefs is a famous endorser of the product, often flashing the rocawear symbol after scoring a touchdown. The women's l line is made most famous by Dominique Upton who is said to be the main person to keep the line going.

Like Roc-a-Fella Records, Rocwear staked its claim in hip-hops history by becoming the brand of choice for street savvy consumers. Rocawear has concentrated on providing its costumer with clever innovation in terms of fabrication, application, and design, The brand's attention to detail has given Rocawear an appeal far beyond its core urban customer.

Rocawear is a dominant lifestyle apparel brand for a wide range of customers, with annual retail sales of over $70 million dollars. Rocawear expanded its brand through liscensing pacts to develop lines for children, juniors