BADBOY

1710 Broadway New York, NY 10019

Company Type	Private Fiscal Year-End	December 2005 Sales (mil.)	$300.0 1-Year Sales Growth	0.0% 2005 Employees	600 1-Year Employee Growth	0.0%

From music to fashion to food, Bad Boy Worldwide Entertainment Group is always selling attitude and image. The company oversees the business interests of its founder, owner, and CEO Sean "Diddy" Combs, a music impresario, fashion designer, and business mogul. Combs' core business is Bad Boy Records, founded in 1994 with Craig Mack and the late Notorious B.I.G., which produces such artists as Eightball & MJG, Mario Winans, and Mase. Combs also markets branded clothing through Sean John Clothing and operates two upscale restaurants called Justin's (named after Combs' oldest son) in New York City and Atlanta.

Determine how geographically diverse Bad Boy Entertainment products and operations are, which lines of business bring in the bulk of sales, and how extensive and impressive its roster of brand names or customers is. Bad Boy Entertainment business information also allows subscribers to identify the company's competitors and the industries where they compete.

Top Competitors Island Def Jam	Rush Communications	Tommy Boy Annual Sales	--	192.0	-- Employees	--	150	-- Market Cap ($ mil.)

Bad Boy Entertainment competitors are primarily in the Music industry. Bad Boy Entertainment also competes in the Advertising & Marketing,Restaurants & Cafes, and Apparel & Accessories Retail sectors.

Life after Biggie Posthumously, Biggie's Life After Death entered Billboard Top 200 Albums Chart at number one; its first single "Hypnotize" also topped the singles charts. The rapper's death had fueled album sales, and by year's end Life After Death had sold over 7 million units.