RocaWear

Roc Apparel Group spins some savvy sportswear. Formerly Comet Intercontinental, the lifestyle apparel firm was founded in 1999 by hip-hop artists and operates as Rocawear. It markets and licenses men's, women's, and children's apparel and accessories. Products are sold online and in Macy's, as well as other US department stores and specialty chains. Rocawear, which caters to the hip-hop and urban crowds, is steered by music mogul, Def Jam executive, and company CEO Shawn "Jay-Z" Carter. The firm has diversified and added bling to its portfolio when it teamed with Tiffany. Rocawear developed a line of luxury watches, jewelry, and accessories named Tiret, which are sold at showstopping prices. Rocawear is an urban clothing label created in 1999 by Damon Dash, Kareem "Biggs" Burke &amp; Jay-Z, heads of the hip hop label Roc-a-Fella Records.Rocawear has clothing lines and accessories for men, women and children. Its main funders currently are Mareed Clothing Line. The line was taken over by Jay Z in early 2006 because of a falling out with cofounder Damon Dash. The Creative Director behind Rocawear is George Robles. Larry Johnson, of the Kansas City Chiefs is a famous endorser of the product, often flashing the Rocawear symbol after scoring a touchdown. The women's line is made most famous by Dominique Upton who is said to be the main person to keep the line going. Shawn Corey Carter (born December 4, 1969), better known by his stage name Jay-Z, is an American rapper and current president and CEO of Def Jam and Roc-A-Fella Records. He has been one of the most successful American rappers of the past decade, and also one of the most prolific, having released an album every year from 1996 through 2003.Gross sales 2001 $150 million. Apparel &amp; accessories.Rocawear is a dominant lifestyle apparel brand for a wide range of customers, with annual retail sales of over $70 million dollars. Rocawear expanded its brand through liscensing pacts to develop lines for children, juniors.

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http://en.wikipedia.org/wiki/Rocawear

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